Tag Archives: marketing for farmers

Selling to the Wholesale Marketplace Free Workshop Honesdale PA March 18

Presented by Fair Food Philadelphia

With funding from The Pennsylvania Association for Sustainable Agriculture

When: Monday March 18th, 9am – 3pm

Where: The Cooperage, 1030 Main Street, Honesdale PA 18431 in Wayne Co.

Selling to wholesale customers such as restaurants, grocery stores, and distributors can help farmers grow their business and their income. This workshop is designed to introduce farmers to a variety of wholesale markets and help them decide which customers fit their style of operation.

The workshop will cover:

  • Wholesale customers: who they are, what they want, and how they want it
  • Communication: what you have to sell, how you let them know about it, and how you keep them hooked
  • Logistics: packing, packaging, PLU’s and PO numbers, and getting paid
  • Compliance: know what you need – licenses, insurance, food safety
  • Strength in numbers: working together to aggregate and bring the food to market

Learn from industry professionals and farmers who are making it work.


To register please email:


A delicious lunch will be provided courtesy of Ant Hill Farm.

Please arrive at 8:45am so we can start promptly at 9am.


The Presenters

Ann Karlen is the executive director of Fair Food in Philadelphia. Ann and Fair Food have been connecting local farmers with businesses and consumers for over a decade, promoting the importance of family farms and creating a year-round marketplace for fresh, local and humane food products in the Greater Philadelphia region. http://www.fairfoodphilly.org/


Lindsay Gilmour is the chef/owner of Organic Planet Handcrafted Foods and a long time local food systems advocate. In addition to her personal chef services, Lindsay works on Farmer Outreach and Product Development for Common Market Philadelphia, a local food distributor. Lindsay is the former Farm to Institution Program Manager at Fair Food and the current board co-chair.


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